PLAY. RECYCLE. EARN.

culture of doing good things and being rewarded for it

game

every day, billions of people
unite to fight against virtual
villains.
2B people worldwide play video
games. Yet there's a real villain
which we don't pay much
attention to.

ecology

plastic is the villain with thousand faces.
plastics don't break down, they break up, becoming a permanent pollutant in our environment.

people generate 2B tons of waste per year. 400M is plastic.
only 9% of this amount is recycled.

so we asked ourselves, why don't we
merge those two worlds?

it's that simple!

users open the app and record the
video of how they put bottles in
recycling BINs and receive rewards as
internal gems for each plastic bottle
that can be used then in games,
bonuses from our partners and other
products of the ecosystem